Microsoft is all set to follow the footsteps of corporate banks that offer 'CashBacks' on Credit Card purchases. Microsoft is implementing a new service called the 'Live Search Cash Back' . This service is a collaborative effort between Microsoft, eBay and PayPal and will be offering cash backs to consumers that would perform a search on 'MSN Live Search' and then make a purchase. This move is being contemplated as a Microsoft effort to increase website traffic and better compete with Google. Google on the other hand makes most of its revenue by displaying advertisements in its search results.
The new cash-back service is being described as a positive prospect to the consumers as they will be able to search for products online and at the same get good deals on the products too. The cash-back will work by calculating a small percentage of product's price and that amount will be awarded back to the consumer via a cheque, direct bank account deposit or if a user has an account with eBay's PayPal online payment service. Some of the prominent products that is available on the cash-back offer are running shoes, perfume, Canon Inc. digital cameras, Bulova Corp. watches and Oakley Inc. sunglasses. The site also lists participating vendors including Barnes & Noble Inc. booksellers, Circuit City Stores Inc. and Home Depot Inc.
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